Study: Which CxO Owns Mobile Strategy? Depends on who you talk to…
…holey moley Batman. The rumblings evident in the changing technology leadership role between CIOs and CMOs couldn’t be more evident than what this study found…. The message is clear, for CIOs, it is...
View ArticleIVIS-32, Don’t Wait to be Asked to Expand your Role as a CIO l Finding the...
IVIS-32, Don’t Wait to be Asked to Expand your Role as a CIO Next Step – While Tracey was fortunate enough to be asked to assume ownership for process, don’t wait. Take the lead on your company’s...
View ArticleCorporate innovation & growth, CIO opportunity? – PwC Survey Infographic
PwC’s recent survey, which can be downloaded at http://www.pwc.com/gx/en/innovationsurvey/index.jhtml , resulted in the below infographic. While not a surprise in and of itself (businesses that...
View ArticleCDOs Are Reaching New Heights — and Quickly | MIT Sloan Management Review
Per a recent MIT Sloan Management Review, Chief Digital Officers, or CDOs are rapidly moving into CEO roles: “…most CDOs work at companies connected closely to content. Mathison says 40% of CDOs are in...
View ArticleLove IT! Top 100 Free eBooks for Business Students and Entrepreneurs –...
from the article: “Whether you’re enrolled in a business school degree program or desperate for a review of b-school basics as you start your own company, it’s hard to pass up free study materials....
View Article@IBM report re:Cyber Monday Sales Grow 20.6% Over 2012 Figures
Armonk, N.Y. — Cyber Monday online sales grew significantly, increasing 20.6% over 2012 figures, according to a report by IBM. The average order value was $128.77, down 1% from a year ago. Sales were...
View ArticleInnovation Through Customers – @MetLife
From the CCO Council blog, a post about MetLife’s Customer Engagement Model: MetLife has successfully engaged customers in product development and in customer acquisition and retention. As well,...
View Article“Good Jobs” Role in Customer Experience, Most Important in Biz Success |...
Amazing, first I post the note about MIT’s “good jobs” research, inserting a note on integrating online and physical (multi-channel) and then this survey summary appears on LinkedIn. Think about the...
View ArticleIVIS-42; Use I/TBM to Quantify Business Innovation – The world’s largest...
Next Step: This could have significant impact to an organization’s digital function. While corporate marketing is most likely aware of this by now, IT should grasp this announcement and begin working...
View ArticleMobile Consumer (3,075 of them) Survey Highlights, Adobe 2013
From Adobe® Marketing Cloud, although now a bit dated (March, 2013), this survey of 3,075 users in North America in Europe had a few key takeaways: “Prioritize tablets. As reported in the Adobe Digital...
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